IVI: α contemporary, sustainable jewelry brand

People

THE DESIGNER

Ivi Kyratzi, the designer behind the IVI brand, comes from the island of Cyprus, where she was exposed to the luxury fashion industry from a young age. In 2007, Ivi relocated to the United Kingdom to study business, and in 2010 she moved to New York City to study fashion design at Parsons The New School of Design. After graduating from Parsons, she ventured to Los Angeles, where she now makes her home and gains design inspiration from the natural world around her.

In October 2016, Ivi met Gabriele Veneri, one of the jewelry industry’s most important manufacturers. Gabriele became a key figure in the development of the IVI brand. Together, Ivi and Gabriele created a strong synergy with a mission to create contemporary jewelry with well-thought designs and uncompromising quality.

 

OUR INSPIRATION

IVI, named for the goddess of youth in Greek mythology (also known as Hebe), offers a collection of standout pieces that can be worn alone or stacked together. The collection is heavily inspired by vintage jewelry. Each piece embodies a combination of masculinity and femininity reminiscent of the late 70s, 80s and early 90s, a time in history when music was most deeply embedded in our souls and the freedom of the spirit ruled. Each piece of jewelry from IVI has a one-of-a-kind attitude, and always feels seductive, dressed up or paired with jeans and a t-shirt.

MADE IN ITALY

IVI produces everything in a factory located in Arezzo, a beautiful city in Tuscany. Arezzo is historically known for being one of the most important cities in jewelry production. The owner of the factory is Gabriele Veneri. Gabriele is a lifelong metal manufacturer, second generation to his father Carlo Veneri who has been a pioneer in the industry.

 

MATERIALS

Rhodium plated sterling silver. This is 925 sterling silver plated with Rhodium. Rhodium finishes can greatly enhance the appearance and longevity of the sterling silver. Rhodium belongs to the platinum group of metals. As an expensive metal only a thin plate is applied to reduce the amount of metal in the jewel. If not subject to excessive friction and wear, rhodium plated sterling silver jewelry will retain it's look indefinitely. It looks like white gold jewelry because white gold is also plated with rhodium.

18K Gold Plated Silver We use 925 Sterling Silver as the base of our jewelry and plate it with 1-2 microns of 18K Gold. We make sure that our plating technique is durable enough to withstand the everyday use of our jewelry pieces.

 

SUSTAINABILITY

WHAT DOES SUSTAINABILITY MEANS TO US

1. TO MANUFACTURE OUR PIECES IN A FACILITY THAT EMPOWERS AND SUPPORTS ITS LOCAL COMMUNITY: SOCIALLY AND ECONOMICALLY

●       AT OUR PRODUCTION FACILITY
- 61 of the 62 employees live within a 30km radius.
- Most of the employees have been working on the same facility for numerous years.
- All outsourced services are done by local businesses.
- The factory invests in the future of its local industry by organizing workshops and training courses to young students who want to learn about the art of goldsmith.
- All raw materials are solely sourced from local suppliers.

 

2. TO DESIGN AND PRODUCE COLLECTIONS THAT ARE NEITHER SHORT-TERM NOR SEASONAL, ALLOWING OUR PIECES TO MAINTAIN THEIR VALUE OVER TIME.

3. TO CREATE OUR PRODUCTS FROM MATERIALS THAT ARE ETHICALLY SOURCED AND ARE NOT DAMAGING TO THE ENVIRONMENT.

●       AT OUR PRODUCTION FACILITY
- Precious metals are sourced strictly from local companies that acquire ethical and ecological certifications. This en- sures that the raw materials are 100% ethical; they do not come from a warzone area or from a mine in which, minors are exploited or from places that the environment is not respected.
- Precious metals are recycled on a daily basis. Our factory has the capability of collecting their daily manufacturing waste, melting it and reproducing it.
ALL OF OUR PRODUCTS CONTAIN A HIGH PERCENTAGE OF RECYCLED METAL.

4. TO ACHIEVE QUALITY THROUGH PROCESSES, WHICH ARE NEITHER HARMFUL TO THE LOCAL ECOSYSTEM NOR THEY GENERATE EXCESSIVE WASTE.

●       AT OUR PRODUCTION FACILITY
- We are mindful with water.
- We recycle waste.
- We do not use any harmful chemicals during production. The factory uses ecological acid for the cleaning of the oxides.
- We do constant efforts to reduce the plastic consumption. Whenever possible the use of plastic products is being substituted by reusable products.

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